Client: Johnson Financial Group | 2024

The Ask: To reimagine Johnson Financial Group’s brand with a modern creative refresh that builds financial confidence, feels human, and reflects the people behind the banking experience.

The Result: Johnson Financial Group launched a refreshed brand identity that brought warmth, clarity, and confidence to financial services. Through thoughtful creative and design, the update helped humanize banking, drive increased impressions, attract new clients, and present Johnson Financial Group as a trusted partner for where people are and where they’re headed next.