Client: Solventum | 2024

The Ask: To support the transition from 3M to Solventum with a new campaign and copy refresh for the VAC Peel & Place Dressing that simplified the technology for real users while clearly communicating its value to medical providers.

The Result: Solventum launched a refreshed campaign that made a complex, time-saving technology easy to understand and compelling to adopt. Through clear, user-focused messaging and streamlined creative, the work helped providers quickly grasp the product’s benefits, positioning VAC Peel & Place as an innovative, efficient solution worth integrating into everyday care.